My design journey began 16 years ago, fueled by a deep passion for storytelling and a natural curiosity about the intersection of design, technology, and society. My fascination with human behaviour and societal dynamics started even earlier, during my high school years when I studied social sciences, including anthropology, psychology, pedagogy, and archaeology. This foundation has continually informed my approach to design, allowing me to explore the broader implications of my work.

After graduating with first-class honors in Industrial Design and gaining valuable experience with agencies in my hometown of Florence, I embarked on an exciting creative adventure in London.

Over the past 8 years in London's dynamic design scene, I've embraced various roles across different industries, continually exploring new techniques, tools, and emerging technologies. My journey has led me to delve into areas like AR/VR and AI, not just from a technical standpoint but with a focus on their ethical, sustainable, and societal impacts.

This commitment to innovation and critical thinking is reflected in my work and my contributions to Node, a publication I created to explore the multifaceted impacts of emerging technologies on society. Through Node, I engage with the broader implications of technology, examining how it shapes and is shaped by our world.

Beyond the design realm, I'm a multidisciplinary creator and thinker. You might find me writing songs under my alias A Boring Party, exploring indie video games, watching obscure films at the local cinema, or getting my ass kicked in my Muay Thai local gym.

Over the years, I've had the pleasure of collaborating with a diverse range of clients, including:

F.C. Barcelona, Pepsi, Nike, The Independent, Evening Standard, FIAT, Calvin Klein, Patron Tequila, Dynamo, RedBull Music, Ariete.